Virtual store for audio products.The website design was conceived like a book. The first page has a dark colour background, like a book cover, and the other pages have a light colour background. This site is promoted under the brand Magento Designer Store. Done on Magento platform, the virtual store offers complex functions and has a unique design.

About the client: Inter Cargo Grup SRL represents exclusively the Wielton brand on the Romanian market,  a Polish company.  WIELTON is the biggest producer of semitrailers in Poland.

Problem: The client used to have a static html site and for this reason the updating  was hard to do and only  a  computer programmer could do it.

Solution: I created a new site with content management system, so that the client can update it as they wish. The virtual catalogue has a modern design, that combines harmoniously the two identities displayed. The virtual catalogue has the following functions: site search, contact form, product display and demand offer form with memory for selected product.

General facts about the virtual product catalog: The virtual catalog is a communication support addressing any company that offers to the general public products and services that can be presented online, in a professional manner. The solution is very simple: we provide a virtual catalog site that contains all the products offered by your company. This new concept of communication is meant to facilitate access of visitors to any information about the products and services of your company. The virtual catalog reaches your clients fast, giving them the possibility to reach fast the product and services wanted. Such a catalog enables you to introduce yourselves to clients professionally, sparing you the possible inconveniences related to the quality of printing.

Problem: The main need of the client was to stress on modern and nature-friendly services.

Solution: The graphic element of the logo is based on a stylized tractor from which a three-leaf branch grows. The leaves together with the tractor symbolize nature that embrace technology. Thus the logo is oriented towards ECO side, nature friendly, and together with the fresh green the message is very well sent.

General facts about the identity manual: The visual identity system is generally comprised in a brand identity manual, the fundamental visual elements (different versions of visual signature permitted, fonts,etc) and other applications being provided on CD in PDF format and also vectorial (.cdr,.ai,.eps).

Jad Flamande brings on the Romanian market some of the most special and original luxury products in the segment gifts, school and educational stationery. The information on the first page was re-thought and re-organized so that the user can understand at a glance the product categories on the site. On the upper side we are welcomed by a slider that contains 5 graphic compositions, with a series of products and the most important categories on the website. The design was implemented on the Pretashop platform. The colour range of the new website complies with the visual identity made up of white, blue, pink and yellow.

Project description: Jad Flamande brings on the Romanian market some of the most special, innovative and original luxury products in the segment gifts, school and educational stationery.Artvisiona has modernized the Jad Flamande visual identity, keeping a symbol already existent in the old logo – the 5-corner star. Made up of two capitals J and F and a star logotype, the main graphic signature takes you back to childhood and magic.

Project description: Just 4 Women is a Beauty Salon in Bucharest, established in 2011. Because in Bucharest there are cosmetics and hair dressing services everywhere, a special site was needed, one to bring value to the quality services offered by this salon. The colour range enriches and supports the visual identity.

Problem: In the autumn of 2010 the company wished to introduce a new line of CB stations on the Romanian market. The request was for a very visible packaging design on the store shelves, different from those of the competitiors.

Solution: Exploring a series of creative directions I presented successive concepts, together with the chromatic palettes which could provide the best difference on the store shelves. Eventually, the client opted for an imposing conceptual line in its basic color – black , but with an attractive and daring design – graphic composition in orange, yellow and red, so that the product could stand out. Design for product box and mockup for print (DTP).

General facts about the packaging design: The Visual impact, shelf attractiveness, unique image, brand identity and the flexible design make up the primary set of principles that are the foundation of a good packaging design. In the real world  packaging struggles to win the public’s attention on the stage of all the visual attractions present on the shelf and in the advertising media. For this reason a packaging design must tell the final story of selling, distinctly, memorably, fast and efficiently. A packaging design may send a lot of information to a potential client in a very short time. The modern consumer is in a hurry and doesn’t read descriptions, presentations, technical data, ingredients, etc.   The common consumer takes an emotional decision, based on instinct and inspiration, behaviour that translates into choosing an attractive packaging, that inspires trust, quality, professionalism.

Client: Blue Music concert organizer Bucharest.

Problem: Because the Blue Music logo was frequently used both for promotion in the media (posters, folders, magazine adverts and tv spots) and inside by the employees, there was need for rules of using the logo.

Solution: Visual identity was made up and regulated in a complete identity manual that contained: rules for using the logo and customized stationery design,inscription of promotional materials and car wrap, so that all elements of visual identity are a unit.

Solutie: Identitatea vizuala a fost cosmetizata si reglementata printr-un manual de identitate complet care continea:
reguli de folosire a siglei cat si designul pentru papetarie personalizata, inscriptionare materiale promotionale si colantare auto astfel incat toate elementele de identitate vizuala sa fie unitare.

General facts about customized stationery: A company has the duty to communicate in a convincing manner about its products and services. Communication starts with the simplest company materials:business cards, portfolios, envelopes, letterhead paper.

Project description: Let me show you a virtual store special in design, promoted under the new brand Magento Designer Store. The virtual store greets us by presenting the products in a creative and artistic manner, full of joy and optimism – different from what we are accustomed to in the Romanian online medium. Built with the Magento platform, this virtual store has multiple functions. Virtual store for products and accessories for wedding, baptism and parties.

Project description : I created for European Flora the site for selling flowers in Russia. It is about a classical virtual store, created on Magento platform, which has the following functions : order  product, buy product, add to wish list, open account, newsletter module, blog section, pay by PAYPAL and 2Checkout.  Display for different prices for each region selected, that is : Russia, Ukraine, Latvia, Kasakhstan, Estonia and Belarus. The order form was simplified from the 6 standard steps to only one. I decided on a visually simple approach, but at the same time, an approach which could concentrate the user’s attention on the products and thus, obviously, on conversion.

General facts about the virtual store : The online medium has an increasing number of virtual stores. These are easy to access and  manage, and promotion costs are minimal. The Internet is the best “owner” you can ever have! A virtual store has the advantage of being open 24 hours a day, all week, all year, without rent and utilities bills, without fear of crimes, accessible from everywhere to every person with Internet access; these are some of the advantages of an online store. A virtual store helps you increase your sales.

Client: Simar-Prod Sibiu.
Website: http://www.simar.ro/
Problem: Since 1991 Simar-Prod Company has created and set trends in leather accessories design, being one of the market leaders in this domain in Romania. Initially they had a flash site, optimization for search engines was not efficient.

Solution: The complete remake of the site so that it is optimized. Total optimization – on the whole site. Optimization on the page, on the texts and on every image.
Results: number 1 in Google.ro for the following keywords: serviete dama, genti de piele dama, posete sibiu, serviete piele, genti piele barbati, genti piele dama, posete piele si genti piele.

General facts about optimization of virtual store and Google results: Optimization is a service  that puts together all activities performed with the purpose to increase position of a virtual store in the search engines for a certain keyword or for a combination of keywords. 90% of the  site traffic comes from search engines like Google, Yahoo, MSN. Virtual store optimization is the most efficient and the least expensive method of promoting an online sales site.The site optimization process (SEO), together with the increase in popularity of the site, will take the virtual store higher in the search engines, and so will increase the number of visitors, buyers and sales. You must think about your business as a whole, what you invest in one month for this service, will pay dividents in the next months or years, as the case may be.

Project description: Vastrum Transcom SRL provides a wide range of products used in the petro-chemical, energy, petrol, chemical and naval industry: pipes, tins, laminated profiles, fittings, flanches, studs, assembly organs and reinforcement. A web page was designed with a specific design for this domain of activity, in which you can easily find information, products and contact data.

General facts about the web design : Usually the purpose of  web design is to sell something, to attract visitors and to make them come back. When you are on the Internet, you don’t get face to face with your client or visitor, so that you can’t apply the direct sale strategy. The Internet is a visual and psychological medium, so  you must sent the information in a different way, and the best way to do this is through colours and shapes in a unique high quality web design for your business.

Project description: Mini Facebook website. Mini site of 3 pages, site presentation through animated slider, encouragement page LIKE, contact page.

Details about mini Facebook website

Facebook has exceeded 3 million users in Romania, and we can say that Facebook has become the largest online community in Romania, that allows, to the joy of merchandisers, targetting according to location, age, occupation, sex or interest. You must have a mini site on Facebook, if you want to benefit from all advantages offered by the social media. This mini site contains a presentation page (of a product,  firm, or service), which may contain one or more images. It contains a page in which, depending on settings, the page fans can add comments, suggestions, impressions regarding the FaceBook page.

Last but not least, there is a photo gallery, that may contain representative images of the firm or product promoted on FaceBook, flash animation, contact form and many more.

Solution: The first stage of the process of redefining the visual identity consisted in redesigning the eLog logo, to solve the problems of visual balance and legibility. The logo was designed to highlight unequivocally the brand. I also aimed:
- to have a simple design for the logo, easy to remember and associated with the brand
- to express the values of the brand
- to make it different from the competition brands, in order to avoid confusion
- to anticipate and reduce costs of application on communication supports of the brand: business cards, letterhead paper, car inscription, labels,etc.
I have created applications such as the set of specialised stationery and promotion and signal materials. All these components of the new visual identity, the elements of eLog brand platform and the main usage rules were grouped in an identity manual, available for reference and use both inside the company and in the production agencies.

General facts about the visual identity manual: It is an extremely important instrument for the identification of a firm, and more so for a brand. The idea of Visual Identity Manual starts from the assumption that the people who initially developed the Visual Identity, or those who performed the brand launching, are no longer/are not the only ones who are responsible for promotion. And because the ideas of each creation group are original and personal, there are in many situations different concepts regarding the methods of promotion. Here the Manual steps in. This has the role of drawing the promotion limits. It contains all the variants of logo allowed, the way to formulate a letter, colors allowed in banners,etc.

Project description : Presentation website for services offered by Class Events, ready events organiser. For the layout designed are used warm colors specific to events like: weddings, baptism, private parties.

In detail about FaceBook pages:

FaceBook pages are part of promoting and marketing of any business nowadays. Whether you choose a simple variant of display with  a banner or a more complex variant of display of information in different modules (also called mini site on FaceBook)the FaceBook platform brings only benefits and all you have to do after the creation of this page is to update information daily and keep in touch with your fans.

About the company: Brainspotting is a recruitting and selection consultancy company specialized in IT, focused mainly on positions for specialists and managers. The company targets two kinds of public: human resources executives,recruitting managers and managers involved in the process of selecting the recruitting agencies as well as IT specialists and managers (candidates).

Problem: Creating a visual identity  able to communicate the strict orientation to IT professionals.

Solution: The newly created logo and color scheme show seriousness, professionalism and technology. The visual identity communicates simply and fast the name of the company as well as the strict orientation towards the IT professionals. Along with the logo design I created an identity manual which contains rules of logo usage and also the colors allowed online – offline, the fonts used in building it and compatibility of application on different supports.

General facts about visual identity: Visual identity through all its aspects – form, color, style – individualizes and personifies at the same time. In a world in which we are bombarded by millions of forms and colors, a personal identity means a place in buyers’ minds. Through the visual identity the company differentiates and positions itself on the market, gains credibility and becomes known, provided the identity is consistent and unfailingly applied.

General facts about the packaging: The packaging ensures success. The importance of the packaging is so great, that it can contribute to the success or failure of the business. The way in which a product is presented may contribute by 20% to its success. Intelligent packaging attracts the client and sells the product. If well chosen, packaging may provide the product with  distinction and reliability  in the eyes of the client and may generate major saving to the producer in the technological process. If until a while back, the Romanian companies did not focus too much on the way they “clothed” their products, lately competition from imported products forced them to change their optics related to packaging. Because the differences of approach to packaging between domestic and foreign companies became ever more evident, the number of Romanian companies that used to reduce costs by using cheep packaging is decreasing every year.

General facts about WordPress: With WordPress we can create a professional site, a business blog or personal blog, a portal, forum as well as a virtual store with thousands of products.

Problem: KilometrulZero site was made with  rather old technology, hard to modify, and the client could not update the content. The site was not optimized for search engines.
Solution: KilometrulZero site was re-done entirely, taking into consideration first the optimization standards of a website.

Results:

-number 1 on Google.ro for the following words: hunting house dragasani

-number 3 on Google.ro for the following words: motel dragasani

-number 9 on Google.ro for the following words: hotel dragasani

-number 20 on Google.ro for the following words: dragasani

In detail about website optimization:

It is vital for every company to consider how well their website is rated, both in the most important search engines and in the web directories.There are many steps that a company should take to maximize the success of their site in the search engines and web directories. Very many companies underestimate the importance of the search engines and they fail to understand the ranking process, ignoring the most important ingredient in the internet marketing strategies.

Optimization of a website has mainly 8 stages:

• SEO auditting
• research for key words and competition for the chosen key words
• direct competitors analysis
• on-site optimization
• off-site optimization
• periodic creation of content and new articles
• social marking and social networks
• evaluation, monitoring and maintenance

Problem: Nitro Nobel Group became aware of the need for an identity able to communicate the values and character of the company and that could contribute to making a difference on the market.deals in organizing Neuro-Linguistic training courses, personal and professional development.

Solution: The new logo manages to bring the distinct mark in the Romanian specialty landscape “suffocated” by corporate elements and dominated by colors such as red, blue, gray and black. Because the purpose of these courses is performance, inner organization and build I chose as a symbol for this logo, the 3 pieces of puzzle that make up a whole. Within the implementation project of the new identity,  a unitary set of specialized stationery was created.

Considering the large number of communication materials prepared “in house”, the fact that most of the employees were involved in the process of communication, as well as the fact that they had low knowledge of design, it was vital to create an identity manual. This uses an accessible language, presenting the different rules and identity elements to the understanding of people with no experience in design or marketing communication.

General facts about the logo design: The company logo is the visual element that desribes your business for the public. A well-chosen logo serves as an identification instrument to your company and defines it correctly. The logo is one of the fundamental elements of the visual identity that promotes the brand and has an impact on the client.

Project description: Online catalog for farm products with CSM administration system. The website provides brand display, product selection, translation and many others.

General facts about Newsletter: Another instrument through which you have the possibility to advertise the services and products of the company are the popular newletters. An attractive newsletter design will increase the number of visitors to your website, and thus the number of your clients.  Promotion campaigns through newsletters are part of online marketing and have the role of promoting in another way on the internet, of keeping your clients or potential clients up-to-date with the latest news, of holding promotion campaigns, of promoting offers and sending certain information that eventually help in sales, in an attractive way by e-mail. The advantages of a newsletter are numerous, such as: inexpensive, rapid, customized, generating traffic and sales.

Client: European Flora
Site: www.send-flowers-russia.com
About the project: Young site, without experience in Google. I came to these results taking a series of actions on the site as well as outsite it. Inside, optimization on-site, title and relevant description for each page and for each product separately. Outside, optimization off-site, enlisting the site in web directories, actions on Twitter, Facebook and a series of bookmarking sites.

Results:
- number 3 in Google.com for the following words:  buy flowers russia;
- number 6 in Google.com for the following words: dozen red roses Russia;
-number 14 in Google.com for the following words: send flowers Russia.

General facts about optimization of virtual stores for search engines: Starting with the titles on the page, keywords, and an intelligent system of generating links, to the optimal structuring of information and W3C standards validation, all these efforts have a common purpose: the increase in the number of visitors that access the site by using the search engines. The technics used ensure a good positioning of the site pages in the search engines.

General facts about Flash sites: irrespective of browser resolution, the Flash site allows the elements to cover 100% the space afforded. Flash sites are the most creative websites because almost everything can be achieved (there are no limits in design). The user is actively involved in the site – the flash objects have animated effects – everything moves and makes sounds.

General facts about the e-commerce virtual store:

The success of an online store is measured in number of sales. Thus, the design of a virtual store must have as main objective that of offering buyers the easiest way to find and buy the products they want. For online clients, usability, the easiness to use the site and clarity of presentation are even more important than the price of products. So, a quality design implies a tactical and logical arrangement of every graphic element, every picture and every word, without using excessive graphic or multimedia elements that do not serve the main purpose : selling products.

Project description: European Flora Facebook Page divission Russia. Through its Facebook Page European Flora comes to aid clients with new information and advice, or news and offers. Custom html and app for display of pictures on the Facebook Page.

In detail about promotion on Facebook print business Facebook pages.

Business account on Facebook.

Publishing Houses, theatres, clubs and bars in Romania have accounts on Facebook through which they keep in touch with their clients and partners. So, companies permanently send invitations to  activities they organize.

The communication platforms from online medium, such as Facebook, have opened to everybody doors through which they can be noticed.

Facebook allows also mediator-free communication, online, through Chat, or by sending a direct message to the mailbox of the potential employer, owner or partner.

About the company: Brainspotting is a recruitting and selection consultancy company specialized in IT, focused mainly on positions for specialists and managers. The company targets two categories of public: human resources executives, recruitting managers and managers involved in the selection process of recruitment agencies as well as specialists and IT managers (candidates).

About the project: Redesigned Brainspotting Company’s website to reflect company’s new goals. Unique design that follows the chromatic range of the brand, web design HTLM / CSS. I previously designed the corporate identity package for the firm, including logo, business cards and stationary.

General facts about web design: Contrary to art which is subjective, web design has much more rules, but it also has a creative component because the solution must be unique! This balance is hard to get, more so for an amateur. As a result, resorting to a specialist in the field leads to cost efficiency. Good web design is an investment.

Client: Ipix |  Link

This web design was initially created for a real estate site signed ipix.ro, which was meant to be a real estate properties and agencies archive. But this project was not completed and the design was adjusted to the site ipix.ro, virtual tours portfolio and Ipix projects.

Problem: eMaramures.ro went in 2010 from online and radio to TV, and so they produce local news published in real time also in text format, image and video on all the three media channels.  The new slogan is :  “eMaramures – Newspaper.Radio.TV – News to the power of 3”.

Solution: An animated broadcast graphic package was created for TV, both the station identity (ID) and the graphics for News,  Sports and Weather. The project features: The TV identity is made up of – the main station ID, Promo Cover, Advertising Cover and Promo Bed. The graphics for the news is made up of – opening credits ( opener ), closing credits ( closer ), Bumper, Program Logo, Background, Neutral loop, Videowall Background – show title loop, general lower thirds, Title lower third,  2-line lower third.

Custom design and design implementation according to the brand. Platform customization, choosing of font colors, background design, etc.

General facts about Twitter Background: Like any support used by your company Twitter Background can be customized so as to be according to the brand and enforce it. With such a customized instrument, the message will be better sent and the target public will pay more attention..

Solution: The visual identity created is based on two words that aim at the target (parents with small children): color + ladybug. So it turned into an invented word, easy to remember and recognise – Coloruza. The colors were chosen following the same criteria, pink+green+violet, colors that define childhood and send your thought to sweets and toys.

General facts about the brand: The fundamental idea and the concept behind a “company logo” – the brand, represents everything a company does, everything they own, and produce must reflect the values and aims of the company as a whole. It is the consistency of this basic idea that shapes the company, leading it, showing what it represents, in what it believes and why it exists. The brand is the emblem of the company perceived emotionally as a whole.

Project specifications: Labradori.ro is a portal for lovers of Golden Retriever and Labrador Retriever breeds. Here you can find useful information about raising, nutrition, attending contests and photo galleries.

Solution: Minimalist site design in predominantly dark colors, stressing the interest areas by using orange. Through this solution the user concentrates on the content of the site.

General facts about web design: Web design solves a problem of communication, taking into consideration both the functional part and the esthetic one. We can’t overlook the fact that we find pleasure in seeing and using a beautiful and intuitive thing. Going to a graphic designer to solve a problem of communication is the same as going to the doctor when you have a health problem.

Medieval Tours is a Romanian company that offers medieval tourist packages to foreigners who wish to visit Romania. Most clients are aged 60 – 85,  and the identity manual was built especially for this category. The design of the logo is simple but sophisticated at the same time, through association of colors. The fonts and graphic elements used in customised stationery have larger sizes than usual in order to be easier to read (see) without glasses.

Class Events is a Romanian company that organizes events. The build of the logo is simple and easy to read and the adding of the graphic symbol, stylized tulip, describes visually the services provided by Class Events. The identity manual contains: rules for logo usage, customized stationery, inscription of promotional materials and car wrap. It was implemented on platforms Twitter and Facebook.

SpeedBit is a web design company in Australia. The concept behind the logo comes from the idea of old terminal that projects neon green writing on black background. The font is slightly square but with rounded ends expressing seriousness, technology but also friendship, accessibility by adding white.

General facts about the banner: An online promotion campaign implies also the use of a static or animated banner, which inserted on partner sites could bring you more visitors. In order to guaranty success, such a banner must be attractive, simple, and  send the message through the use of short phrases. A banner is used to promote your company, product or offer. Publicity on other sites will bring visitors to your site, who can become potential buyers. A banner can be made in one of the following formats: jpg, static or animated gif and flash.

General facts about the web design: Regarding the web communication, a very important aspect when you create a web design is the visual organization of the website. When we talk about design, a website is nothing more than a republishing of a newspaper because 90% of the information is sent through text. So it becomes common enough to use types of characters especially created for maximum legibility on screen, to keep a number of 3 types of characters tops – as much as possible from the same family, to keep legible size and to consider specific conventions (e.g. we will not use underlining to mark a text because it can be confused with a link).

Your Twitter profile background design helps you stand out and create a good impression.All corporate communications, including your Twitter profile need to show a consistent branding. Uniqueness, trustworthiness, and a good first impression will help increase the number of your Twitter followers and audience. First impression is very important and you can make it better by using high quality visually effective custom design.

General facts about poster design and  mockup for print: Poster design, print mockup and print design. Advertising materials design, mockup posters for shows, concerts or any kind of event.

General facts about the website: The website is your calling card on the Internet. It is the most efficient way to attract new clients, with minimum effort! Whether you need a presentation website or a virtual store, the website remains the most advantageous form of publicity nowadays.

Freshman Ball is a platform sponsored by Orange Romania, which has photo galleries from previous balls, information about balls that will follow (location, special guests), helpful articles about how to prepare for this event and contests.

People who get interested in your business want it to be totally friendly. Facebook fan page is one of the best ways to communicate with your clients and show your friendly attitude towards them. They will be definitely grateful for the chance to get the first-hand information about company latest updates. On the other hand, creating a Facebook fan page for your business you can get a great number of new customers and show your company best qualities within the most powerful and popular social network.
Finally, you will create an imposing image for your company on the Web representing it in the most attractive way and making it famous through the whole world.

Web design and programming

Management System websites (CMS).

CMS stands for content management system. The content managed by a CMS is unlimited, including images, texts, audio/video folders, electronic documents.  A site built with such a system has only advantages, for example:

It does not require programming skills for maintainance and you can do this yourselves, limitting the costs. The maintainance is done from the web browser and the management interface is similar to Microsoft Word program.
For the sites signed ARTVISIONA,  you are provided with site management counselling – examples of platform use, guidance, video tutorials and texts created directly on your sites so that you can understand fast and easily how to manage it.
For the CMS sites the design can be changed at any time, setting a new theme without affecting the content or structure of the site. Such a system can be implemented on any type of site, from a presentation site, online catalog, online portfolio, real estate site, etc.

For more details about CMS system of a site >>

Virtual Store, electronic commerce solutions (E-Commerce)

Virtual Store, electronic commerce solutions (E-Commerce). Launching a new virtual store gives you the opportunity to interact, to promote and sell products to the public in a certain geographic area or in all the country with minimum costs, eliminating monthly taxes on utilities and rent for the real outlet. A virtual store has the great advantage that it is open 24 / 7.

In the eCommerce solution are included the following facilities:

catalog of products classified on categories;
the shopping cart;
mention of product characteristics (color, size, etc);
online payment using any kind of gateway;
management of shipping and delivery module;
order management; sales reports;
loyalty programs for clients;
coupons and discounts;
possibility of delivery of newsletters and others depending on necessity;
all content will be easily managed by the owner of the site.

Migration of categories and products to other e-commerce platforms.

Business blog.

The blog is the instrument through which future clients can see more than the projects made by your company. Through such an instrument – business blog – your company will get a human face, inspiring accessibility and reliability. Case studies and images from inside the company can be shown, so that clients easily understand the kind of company they will deal with.

Mockup Design.

A site design doesn’t mean only a nice look but also a good organization of information in the best logical form and easy to find and understand in 10 seconds tops. Main page design and 1-3 inside pages.  Unique design, with a chromatic palette suited to the brand. The project is delivered in PSD format with all layers included.

Layout design, template design

Main page and 1-3 inside pages.  Unique design, with a chromatic palette suited to the brand. It contains the site mockup design, cutting and encoding in CSS/HTML according to W3C standards. Compatibility on all browsers: Internet Explorer, Mozilla Firefox, Opera and Safari. The project is delivered in PSD and  CSS/HTML format.

Search engine optimization (SEO)

SEO is a service that sums up all activities done with the purpose to increase the position of the site in the search engines for a certain keyword or a set of keywords. More exactly, this means that you write both for users and for search engines. The purpose of SEO technics is to give relevance to a page in the eyes of the search engine robot for a certain keyword or a set of keywords.

90% of a site’s traffic comes from search engines like Google, Yahoo, MSN. Search engine optimization is the most efficient and least expensive method of promoting a site. What are the advantages of site optimization:
increases the number of visitors coming from search engines;
increases the position of the site in search engines;
increases the profit made from the investment (ROI);
brings targeted audience, focused on a certain subject;
there are more factors that can influence costs and time necessary for optimization of your site on search engines (SEO);
these factors include competition, how much marketing was done so far, content and theme of the site, business objectives and, of course, the budget assigned for SEO;

Search engine optimization (SEO) includes on-page and off-page strategies in order to obtain the best possible position in the result list. These include:

competition analysis,
SERP (result list) analysis on the keywords aimed;
mark-up tuning;
Title tags – the most important positioning factor;
Meta tags – the description represents the sales pitch of the page;
Alt and Title tags – appropriate tagging of images;
optimization of inside structure of links;
surfing links – links containing keywords;
links in content;
keywords in Header tags (especially H1 tags);
improvement of keywords density in the content;
page size – fast loading;
image optimization;
sitemap for search engines.

Promotion Campaign on Facebook

Why promotion on Facebook? Reduced costs, fast results, targetting and customization. While a user uses the Facebook site account to communicate with other users about their personal life, a company will use the Facebook account to be known by potential users in the community and to present promotions, images, events, product photos, presentation brochures or to make surveys.

Configuration of accounts and business pages on Facebook is complex  if done properly and differs from one type of business to the other. The same is true about the way you can get in touch with potential clients or the way in which communication is done. Facebook attracts new visitors to the sites promoted and can help even with Google indexing. Presence and promotion within this immense community of potential consumers became almost compulsory in the evolution and success of business online.

In short what it contains and what actions are taken by way of  Fan Page for your business:

configuration of account and custom design suited to the brand;
sending of invitations to current friends;
sending of invitations to clients in the database;
photos on FB (possibly from Picasa or Flickr);
adding blog to  NetworkedBlogs FB; Widget of Twitter;
Widget newsletter; Blog – inserting articles from Blog through NetworkedBlogs;
Wall updating 1 per day; finding of interesting Fan Pages to which you become a fan;
surveys – e.g. “Which is your favourite category/product ?”;
contest pages;
Promotion pages;
questions about the offers;
news in the field (links to non-competitors);
posting of interesting videoclips or images.

Video Ads on YouTube.

Video ads on YouTube brings only advantages. First, broadcasting it doesn’t cost, the ad can be watched by over 8 mil visitors in Romania, and also by other visitors around the world. Visualizing criteria can be set ( age, affiliation, gender, location, etc ). The ad can be created with photos, shooting or just with graphic composition ( text and animated graphic elements ). For each video posted on YouTube there are monthly statistics.

Custom design and integration on social platforms. Twitter, Facebook and YouTube.

Twitter, Facebook and YouTube are the most important channels of social media through which your business will surely have results. A design according to the brand will help you to send a unitary message and thus, to start a relationship based on trust with your future clients.

Newsletters, ads on e-mail – creation, sending and management

A well-written newsletter with an attractive design is hard to ignore. Why promote by e-mail? There are no production costs, compared to the direct mail which involves printed material. E-mails generate fast responses, unlike television, radio and even print. Whether it is a simple greeting card or a two-page informative newsletter, e-mail marketing is an efficient method, generating traffic. The benefits of ads by e-mail are numerous: they remind your clients that you exist, they enforce the company image as a brand, they encourage users to come back and develop a stable relationship with your clients.

Visual Identity

Corporate Visual Identity Manual

Visual Identity Manual. The visual identity manual is a system of rules and recommendations that are applied to the fundamental visual elements of the brand (visual signature: logo + logotype + slogan) colors and fonts. The purpose of this system is to ensure coherence, stability and harmonious development of the brand image in time.

A complex identity manual contains:

• The logo. The elements of the logo, the logo together with the slogan, minimal size, safety area, logo positioning ( general rule ), wrong ways of using the logo.
• Colors. The primary color palette, the secondary color palette, the background, the contrast, three-color copy of the logo, two-color copy of the logo, colors to avoid.  The color code RGB (tv and web) and CMYK (print).
• Fonts. Primary fonts, secondary fonts. Rules of usage.
• Custom stationery. Rules of publishing letterhead paper, custom electronic signature, business cards, fax, envelopes, portfolios, custom invoices, name plate, identity card.
• Car wrap.
• E-mail Header.
• Word Document Header ( for presentations or official documents).
• Custom design for social platforms:   Twitter, Facebook and Youtube.

Others on request…

Design and mockup for print

Creation and getting materials ready for print

Even if the Internet seems to dominate our lives, we must not ignore the conventional means of communication. There are still very many people who get information through traditional means. Design and mockup (DTP) for advertising materials of small and large size: poster, flyer, brochure, catalog, cover, press mockup, car wrap, indoor and outdoor banners and many more.

Design for Product Packaging and Labels

The visual impact, attractiveness on shelf, unique image, brand identity and flexible design, make up the primary set of principles that are the basis of creating a good product packaging. It is a proven fact that when they decide to buy a product, clients look first at the appearance. A product doesn’t say anything to consumers if it isn’t presented in an attractive packaging. The packaging industry has been revolutionized in the last few  years, the most creative of them becoming market leaders. The esthetic aspect is the most important in creating a packaging. Finding the right idea to present each product (the right way to pack and present) is essential in packing the product in a coherent image.

Broadcast & graphics for TV

Broadcast identity manual for TV

Terms of Use of the visual identity on screen. Situations to avoid, correct methods of use. Examples. Specifications for identity and elements of its derivatives.

Tv Identity package

Opener / Closer, Promo bed, seasonal, anniversary, depending on the holiday..

News broadcast package

Opener / Closer, Logo design , opener, bumper, animated lower third, video backgrounds

Sport & weather broadcast package

Opener / Closer, Logo design , opener, bumper, animated lower third, video backgrounds

Show broadcast package

Opener / Closer, Logo design , opener, bumper, animated lower third, video backgrounds

Compositing & 3D

Post-Production ( Color corection , color keying, vfx ), 3D modeling and animation

Client: Coloruza.
Website: http://www.picturacameredecopii.ro/

Problem: Initially there was a html site which was hard to update and develop. Indexing in the search engines was good but more was needed.

Solutie: Tranformation of the static html site into a site with content management system (Wordpress structure) so that new pages and new projects  could be added at any time without my help. With the content  constantly updated the Google ranking was better too. Global optimization – on all the site. Optimization on pages, on texts and on every image separately. The site was included in the best web directories.

Results:
- number 1 in Google.ro for the following words: mural  for children ;
- number 2 in Google.ro for the following words: children’s rooms painting;
- number 4 in Google.ro for the following words: Children’s rooms decorations;
- number 11 in Google.ro for the following words: children’s rooms furnishing;
- number 11 in Google.ro for the following words: children’s rooms.

General facts about site optimization and results Google: Texts in website and optimization with meta-tags (text written for search engines in the source of each page). A very important thing that very few clients know is that site optimization is connected to the texts written and displayed on it. SEO is a service that includes all activities done in order to increase the position of the site in the search engines for a certain keyword or for a combination of keywords. More exactly, this means writing both for users and for the search engines. The purpose of SEO technics is to give relevance and meaning to a page for the search engine robot for a certain keyword or a set of keywords. For this reason, the sites that have less text or not at all will not have good results in the search engines. These texts that aim at good positioning in the search engines are called Web Copywriting, and have certain rules that must be followed.

Client: Elog.ro
Website: http://blog.elog.ro/

Problem: Elog blog used to have a quality content about the marketed products (printers, multifunctionals,toner cartridges,etc) but the on-site optimization was missing and for this reason the target audience wasn’t reached. Solution: On-site optimization. Optimization of each product: title, description, keywords and images. Optimization of the first page on the blog.

Results:
- number 1  in Google.ro for the following words: print consumables, print consumables counselling;
- number 2  in Google.ro for the following words: print consumables, print consumables counselling;
- number 3  in Google.ro for the following words: print consumables, print consumable counselling;
- number 6  in Google.ro for the following words: jet multifunctionals.

General facts about the blog optimization and results on Google: The acronym SEO comes from “search engine optimization” and it represents the service of optimization of a website in order to reach the highest possible ranking in the search engines. The main advantage of optimization is increasing traffic. Very important to mention that optimization brings only quality traffic, directly interested in the product or service offered by the optimized site. On long term SEO stands for the most accessible and efficient way to promote a website.

The simplest is 2D computer graphics which reflect how you might draw using a pencil and a piece of paper. In this case, however, the image is on the computer screen and the instrument you draw with might be a tablet stylus or a mouse.