Online Marketing

Search engine optimization (SEO)

SEO is a service that sums up all activities done with the purpose to increase the position of the site in the search engines for a certain keyword or a set of keywords. More exactly, this means that you write both for users and for search engines. The purpose of SEO technics is to give relevance to a page in the eyes of the search engine robot for a certain keyword or a set of keywords.

90% of a site’s traffic comes from search engines like Google, Yahoo, MSN. Search engine optimization is the most efficient and least expensive method of promoting a site. What are the advantages of site optimization:
increases the number of visitors coming from search engines;
increases the position of the site in search engines;
increases the profit made from the investment (ROI);
brings targeted audience, focused on a certain subject;
there are more factors that can influence costs and time necessary for optimization of your site on search engines (SEO);
these factors include competition, how much marketing was done so far, content and theme of the site, business objectives and, of course, the budget assigned for SEO;

Search engine optimization (SEO) includes on-page and off-page strategies in order to obtain the best possible position in the result list. These include:

competition analysis,
SERP (result list) analysis on the keywords aimed;
mark-up tuning;
Title tags – the most important positioning factor;
Meta tags – the description represents the sales pitch of the page;
Alt and Title tags – appropriate tagging of images;
optimization of inside structure of links;
surfing links – links containing keywords;
links in content;
keywords in Header tags (especially H1 tags);
improvement of keywords density in the content;
page size – fast loading;
image optimization;
sitemap for search engines.

Promotion Campaign on Facebook

Why promotion on Facebook? Reduced costs, fast results, targetting and customization. While a user uses the Facebook site account to communicate with other users about their personal life, a company will use the Facebook account to be known by potential users in the community and to present promotions, images, events, product photos, presentation brochures or to make surveys.

Configuration of accounts and business pages on Facebook is complex  if done properly and differs from one type of business to the other. The same is true about the way you can get in touch with potential clients or the way in which communication is done. Facebook attracts new visitors to the sites promoted and can help even with Google indexing. Presence and promotion within this immense community of potential consumers became almost compulsory in the evolution and success of business online.

In short what it contains and what actions are taken by way of  Fan Page for your business:

configuration of account and custom design suited to the brand;
sending of invitations to current friends;
sending of invitations to clients in the database;
photos on FB (possibly from Picasa or Flickr);
adding blog to  NetworkedBlogs FB; Widget of Twitter;
Widget newsletter; Blog – inserting articles from Blog through NetworkedBlogs;
Wall updating 1 per day; finding of interesting Fan Pages to which you become a fan;
surveys – e.g. “Which is your favourite category/product ?”;
contest pages;
Promotion pages;
questions about the offers;
news in the field (links to non-competitors);
posting of interesting videoclips or images.

Video Ads on YouTube.

Video ads on YouTube brings only advantages. First, broadcasting it doesn’t cost, the ad can be watched by over 8 mil visitors in Romania, and also by other visitors around the world. Visualizing criteria can be set ( age, affiliation, gender, location, etc ). The ad can be created with photos, shooting or just with graphic composition ( text and animated graphic elements ). For each video posted on YouTube there are monthly statistics.

Custom design and integration on social platforms. Twitter, Facebook and YouTube.

Twitter, Facebook and YouTube are the most important channels of social media through which your business will surely have results. A design according to the brand will help you to send a unitary message and thus, to start a relationship based on trust with your future clients.

Newsletters, ads on e-mail – creation, sending and management

A well-written newsletter with an attractive design is hard to ignore. Why promote by e-mail? There are no production costs, compared to the direct mail which involves printed material. E-mails generate fast responses, unlike television, radio and even print. Whether it is a simple greeting card or a two-page informative newsletter, e-mail marketing is an efficient method, generating traffic. The benefits of ads by e-mail are numerous: they remind your clients that you exist, they enforce the company image as a brand, they encourage users to come back and develop a stable relationship with your clients.